When the goal is to stand out from the crowd in a social media platform like Instagram with more than 800 million monthly users, Brands need to keep working hard day by day. And this is why brands keep upgrading their strategies whenever Facebook comes up with the tiniest tweaks.
Instagram surprised the masses by revealing about a new video app to compete with Snapchat and YouTube. The app, called IGTV, was announced at a special event by Instagram. This application hosts vertically oriented videos.
Instagram has come up with a new interactive feature that is going to catch the attention of brands and influencers. Now Instagram users can utilize the emoji slider sticker to take opinions of their friends and followers.
Instagram, which has been the most important platform as of late for the influencer community, came up with surprising changes in its API. The platform has reduced its rate limit to 200 calls per hour from the earlier 5,000 calls per hour.