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Sundar Pichai, CEO of Google, announced the latest updates to the Google assistant in its latest developer conference in California. These updates, while making the assistant creepier, might make it the best choice in the market.
The Google Assistant now includes six additional voices, which are available in both male as well as female. Further, sometime this year, Google Assistant will be updated with the feature to call hair salons, restaurants, etc. and make appointments as well as orders on behalf of the owner.
While this was something that many have desired since a long time, it sounds a little horrifying and raises questions over the ethicality of the concept. The bot does not only offer to call and interact with humans, but it does so without identifying itself as a bot first. Even filler words like ‘ahh’ and ‘umm’ are added.
These features will eliminate the need to make superfluous conversations like making calls to book appointments. This will therefore free up time to do other meaningful activities. At the same time, the concept of near-human Artificial Intelligence is scary.
Further, Google is partnering up with brands to add more useful features to its assistant. Through partnerships with hardware brands like Lenovo and JBL, Google intends to add features such as displaying result of a query on a smartphone device or a laptop.
This will add a whole new level of innovation to the assistant. For example, if someone is submitting a query about a restaurant, the assistant might display the menu on the smartphone screen.
Brands are open to be a part of the new future led by technology. Brands like Starbucks, Dunkin’ Donuts, Domino’s, Panera, 7-Eleven and Applebee’s are already on board to be a part of this new technological revolution.
Source: Adweek: https://goo.gl/mM1NTE
Image credit: Getty Images