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After being criticized for months about its new redesign, Snapchat has decided to roll back the key changes. This move was driven by the slow growth led by user frustration.
The company has started updating its iOS app so that the snaps and the chats will be visible in chronological order. Further, the conversations with friends will be moved back to the right-hand side of the screen, where it originally was.
As a new feature of the update, Snapchat is also introducing the feature of subscriptions feed. This will make it much easier to follow content creators, publishers, and shows.
After witnessing a slow first quarter earnings, Snapchat CEO Evan Spiegel hinted at these changes. However, they were now confirmed for majority of iOS users by a company spokesperson.
In the company’s first quarter earnings call with investors, Spiegel explained how Snapchat is trying to move forward with change while at the same time comply with user demand.
According to Spiegel, “We learned that combining watching Stories and communicating with friends into the same place made it harder to optimize for both competing behaviours,” Spiegel said. “We are currently rolling out an update to address this by sorting communication by recency and moving Stories from friends to the right side of the application, while maintaining the structural three changes we have made around separating friends from creators and sorting friends’ Stories by relationships.”
So if Hong Kong brands have been experiencing slow reach on the popular image and video sharing platform, they can finally have a sigh of relief as it might not be their fault (at least not entirely). With the changes being rolled back, it is expected that users will be more involved in the social media platform.
Source: ADWEEK: https://goo.gl/QaZmXY
Image credit: Snapchat