When the goal is to stand out from the crowd in a social media platform like Instagram with more than 800 million monthly users, Brands need to keep working hard day by day. And this is why brands keep upgrading their strategies whenever Facebook comes up with the tiniest tweaks.
Instagram surprised the masses by revealing about a new video app to compete with Snapchat and YouTube. The app, called IGTV, was announced at a special event by Instagram. This application hosts vertically oriented videos.